U.S. regulators have investigated 30 Tesla crashes in the past five years, involving 10 deaths

The U.S. National Traffic Safety Administration (NHTSA) disclosed on Thursday that it has investigated 30 Tesla crashes involving 10 deaths since 2016, in which Tesla vehicles are suspected to have autopilot. The possibility of using autopilot was ruled out in three of the accidents, and investigation reports were issued for two of them.
NHTSA has released a list of the details of the incidents being reviewed by its special incident investigation program. The agency has previously confirmed some investigations into the Tesla incident, but has not released a full report of all the incidents suspected of involving the autopilot system.
NHTSA has ruled out the possibility of using autopilot in three of the 30 Tesla crashes, and released investigation reports on two of them.
Musk considered increasing “Tesla advertising”: in order to raise public awareness and combat false reports
Recently, when Tesla CEO Elon Musk interacted with users on the social platform, he said: if Tesla can publish some “information” ads, it may be a good idea. At least in terms of information dissemination, it helps the public better understand Tesla’s products and innovations in the field of electric vehicles and energy.
U.S. regulators have investigated 30 Tesla crashes in the past five years, involving 10 deaths
In fact, musk has a long history of opposing traditional advertising. He even said “Hate Marketing” in public. Last year, Tesla dissolved its public relations department.
U.S. regulators have investigated 30 Tesla crashes in the past five years, involving 10 deaths
During the annual general meeting of shareholders in 2019, Tesla investors asked musk how to deal with misinformation contained in media reports.
Musk responded that he had no way to change the negative media coverage of Tesla. At the same time, he believes that although people’s misunderstanding of Tesla makes him uneasy, even if Tesla provides explanations to the mainstream media, these real contents are usually covered up.
Musk has also said that Tesla is more focused on products than other companies that spend money on advertising and manipulating public opinion.
From Musk’s comments, we can see that Tesla’s attitude towards advertising and public relations construction is consistent, and he will not easily invest resources in these areas.
U.S. regulators have investigated 30 Tesla crashes in the past five years, involving 10 deaths
However, musk ignored a fact.
That is, he is a star entrepreneur with hundreds of millions of fans on personal social media; Even if he is on the road of entrepreneurship, he is an enterprise leader who represents the ultimate spirit of innovation; Moreover, the influence he can bring through the Internet is even stronger than Tesla’s public relations team. But Tesla’s corporate culture may not work in some cases.
This has also led Tesla and musk to become “at a loss” after encountering some resistance in the Chinese market. Even more, toreen, Tesla’s vice president of foreign affairs, will make a tough declaration of “never compromise” until it causes controversy.
U.S. regulators have investigated 30 Tesla crashes in the past five years, involving 10 deaths
Tesla usually relies on word of mouth to reach new customers, which in most cases works very well. However, due to Tesla’s lack of its own advertising content and information transmission, as well as the widespread spread of false reports, many people will form a common view of Tesla through “hearsay”.
Before that, they didn’t even know about Tesla’s projects and products.
To be sure, Tesla is still thriving without traditional advertising. However, as the company continues to strive to grow into a mainstream automobile manufacturer and a subversive player in the energy field, it needs to launch more active impact on its target customers. And one of the best ways to do that is to “advertise.”.

Leave a Reply

Your email address will not be published. Required fields are marked *